I will start out by saying that I have a deep obsession with clean, simple, cute illustrations. Because of this, I am in love with Shinzi Katoh's childish, whimsical style. I actually received one of his stationary sets for Christmas. Not to mention, the 'japanglish'--which is a little bit silly and a little bit the reason why japanese stationary makes me giggle.
But illustrations + silly english + a wade array of (well made) products = want want want.
It's not even anything I need. Or anyone else, for that matter.